I’m starting a new series on this blog where I highlight mamapreneurs who are setting a great example for others. These women are leaders, innovative, courageous, strong, and crazy talented. I am, funnily enough, starting with myself even though there are some days when I don’t necessarily think those adjectives apply to me. But on the whole, I know that I have a lot to share with other mamapreneurs and am passionate about sharing it. If you’d like to be featured in the future you can apply to be featured as a Mamapreneur Mentor here.
I’m Jenn Elwell and I run a company for mamapreneurs.
I found that I was incredibly overwhelmed with my business and being a mama to three kiddos and began to create organizational tools for myself to help me bring some order to the chaos. Through those products, I found a love for helping other mamas who are overwhelmed learn how to outsource, streamline, and optimize the time that they spend working and the time that they spend at home. From that, the Mastermind Mamapreneur community was born.
These days you can find me working on workbooks and mini-courses to help mamapreneurs take areas of their businesses to the next level or running my kids around town for their various activities!
What title do you use to describe your position in your business and why did you choose that title?
Creative Founder. I like including the “creative” in the title because what I do definitely involves thinking outside of the box. Also, with a number of years of design experience under my belt, I still do all of my design work which is very creative. And I like that “founder” denotes that this company is my baby and I’m more than just someone who has come along to move the company forward after founding.
How long have you been in business and how did you get your start?
I started my business, Tales of a Peanut, in 2013 as a stationery shop. But in 2016 I transitioned to working with mamapreneurs.
What products or services do you provide?
I provide consulting, online workbooks, and a Facebook group for mamas who have their own businesses.
What has been your biggest business mistake?
Spending money on courses that I didn’t need when I didn’t have money in the bank to pay for them.
What do you wish someone would have told you before going into business for yourself?
There is no recipe for success. You have to do the work and do it your own way. You can look at other people for help or examples but everyone’s experience will be exclusive to them.
What is your best advice for women in business today?
There is no shame in enjoying work and that doesn’t make you a bad mom. There is also no shame in enjoying your kids and not wanting to work. You can do one, you can do both, you can do whatever you want with the skills that you have and you don’t have to feel guilty doing any of it.
What is your favorite book for business?
Start With Why by Simon Sinek
What is your favorite book to read for fun?
The Divergent series
What do you think is the best platform to network with others in your industry?
I get the best results reaching customers on Facebook but I feel like I engage more with them on Instagram. I network more with other mamapreneurs on Facebook.
What is one tool that you couldn’t run your business without?
Asana. I use it for task management and it keeps my life semi-sane.
What is your favorite thing about being a business owner?
I love getting to help mamas optimize their time and energy into creating a life that they love both at home and at work.