Automation is a buzzword these days and for good reason. With automation, you can take simple tasks that you do daily, weekly, or monthly, and set them up so that they happen around the clock without your input. As a mamapreneur, I’m sure we can all use the extra time that doing this can save us.
Getting The Internet To Do Your Work For You
When we set up automation, we are essentially getting the internet and services that have been created for this purpose, to do our work for us. You will n
o longer have to manually open various social media platforms after you publish a blog post to get it publicized on each one. You won’t even have to open something like Buffer to schedule those posts. It will all happen behind the scenes thanks to a one time setup you did to get it all automated.
There are a variety of services out there that can get you set up with automation. The one that I prefer and use the most is called Zapier. And I love it because not only does it have a large number of pre-made automation routines (aka “zaps”) but it also is connected with over 750 apps and its easy to request a new connection if I need it.Automation gets the internet to do your work for you. Click To Tweet
You can automate just about anything these days if you work hard enough, but there are five things that are essential for mamapreneurs and their busy lives. We don’t want to just work faster, we also want to work smarter. And the best way to do that is to implement automation into your business.
5 Ways To Automate Your Business
Share Your Blog Posts Everywhere At Once
WordPress to Buffer
You spent a lot of time creating a blog post that was meaningful and helpful for your ideal client. So the last thing you want is for that post to never get seen by those you’re wanting to help. But you can’t manually share the post on every platform multiple times to get the post the exposure it needs. With Zapier, you can connect WordPress to Buffer to automatically add it to your Buffer queue (or schedule it at a certain time). You can also use a multi-step zap to add your one post too all of your different Buffer queues or to add multiple postings of your post at different intervals to your queue.
Create Tasks Based On Your Emails
Gmail to Asana
I love using Asana to keep track of my ongoing tasks. But creating a new task when I get a new order or client takes time. So I set up a zap to create an Asana task when an email from a particular email address or with a specific phrase comes into my inbox. You can do this with a simple one step zap that simply maps all the data to Asana or you can take it a step further and use the Zapier Parser create a task in Asana with only the information you need. And if you don’t use Asana or Gmail, Zapier also interfaces with apps like Trello, Outlook 365, and more.
Keep Track Of Your Brand On Social Media
Twitter mentions to Google Sheets
Tagged posts on Instagram to Google Sheets6
The number of social media platforms is expanding with, it seems, every day. And there’s no way as mamapreneurs that we can spend time checking our brand out on each platform every day. But when someone does something like retweets your tweet, mentions you in a tweet, or uses a company specific hashtag, you can add the information to a Google Sheets worksheet so you can recognize the action. This worksheet could become a place where you find new warm leads for your business, keep track of who is being an exceptional brand ambassador, and, overall, stay on top of your brand positioning online.
Add Customers To Your Mailing List
Acuity Scheduling to ConvertKit
Paypal to ConvertKit
Paypal to MailChimp
No matter if you’ve been in business 1 day or 10 years, you know that you should have a mailing list and be adding current customers to it. But when you process orders in various ways like through a scheduling service, through your financial accounting system, or in person getting those new customers onto your mailing list can slip through the cracks. With a zap linking however you process orders to your mailing list provider, you can quit even thinking about having to manually add customers to your list and can simply process orders.
Create One Place To Store Curated Content
Liked tweets to Google Sheets
Pocket items to Google Sheets
Staying present on social media can be a daunting task and coming up with content to share can be time consuming. When you create one place to store curated content (like in Google Sheets) you can set up automations to gather all of the content that you’re interested in in one place making it much easier to sort through it and find content to share. For instance, you can set up a zap to add the tweets you like to your spreadsheet so that all you have to do is skim through Twitter liking tweets that interest you to store that content. You can also save content from Pocket to your Google Sheet or from other areas throughout the web.
With these five automation strategies in place you’ll find yourself with more time to work on the parts of your business that you enjoy and that make you money. In addition to these five areas, I’m putting together a Zapier resource just for my clients. If you have a question about automation in general or Zapier in particular, send me an email and I’ll make sure to cover it in this new resource that will be available in late July. You can get first access when the resource is available by signing up for my mailing list below.