All Posts By

Stephanie O'Neal


Time Management: Three Keys Of Time Management

We are now into the second quarter of 2017. How’s your year looking so far?

Are you right where you thought you’d be?
Ahead of where you had planned?
Or lagging behind in your goals?

No matter what your year has looked like so far, I want to help you make the other three-quarters of 2017 even better for your business.


Time Management: Three Keys Of Time Management - JennElwell

I don’t know about you but every January I buy a new planner and decide that I’m going to solve my time management issues in the new year. And, up until now, I have ended the year just as frazzled as I started it… if not more so!


But in the past year I made a HUGE discovery in managing my time and I want to share my strategy with you. All it requires is a little time and concentration and your mindset on time management will shift allowing you to control your schedule instead of letting it control you.

Time Management: Three Keys Of Time Management - JennElwell
The three keys of time management are to…





I won’t even try to say that I have the mamapreneur thing figured out but this simple strategy has taken me from overwhelmed and stressed to looking at my schedule with calm and even some excitement.


I’ve updated my class time management workbook to help you even more manage your time instead of letting it manage you. And right now you can get it for FREE by signing up right here.

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Inside the workbook is not only more information on the three keys of time management, but some tips on how you can implement these keys in your life. In addition, you receive the worksheets that I use in my business to manage my time.


As mamas, we aren’t only managing our time but also the time of our family…and when we throw in the fact that we’re mamapreneurs and have to manage our business as well, then the amount of managing can become a huge burden. This is why these three keys help me simplify all that I’m responsible for and manage it in a way that works for me and my family.


I want you to start managing your time instead of letting your responsibilities manage it for you. Download the free workbook today to learn how to manage your time like a Mastermind Mamapreneur.

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Mamapreneur Mentor | Kristin Jones

Kristin Jones has changed my skincare routine and I’m loving the way it’s making me look and feel. After a mutual friend “introduced” us online last fall, we’ve worked together multiple times and she’s now my Rodan+Fields consultant. The one-on-one service that she provides her clients by checking in on them, finding what’s working and what’s not so she can suggest changes to your routine, and just being an overall encourager are amazing perks of being a part of her client list. I’m excited to share with you how Rodan+Fields has changed her life and what she’s learned from having her own business.

Mamapreneur Mentor | Kristin Jones


What title do you use to describe your position in your business and why did you choose that title?

CEO! I am able to run my business how I want to and around our busy schedule.

Mamapreneur Mentor | Kristin JonesWhat products or services do you provide?

Rodan+Fields is life-changing skincare for anyone with skin. From 6 months to 105+ years old, we have something for everyone. You don’t just have to live with your sensitive skin, acne, sun damage, or fine lines and wrinkles. I can help!

What has been your biggest business mistake?

We like to call it “R+F vomit”. When you first join, you are nervous and excited and you want to share, but most of the time you just end up over-sharing and giving so much information without ever stopping to listen to the other person.

What is the best advice you have ever received?

That I could be anything that I wanted to be but it would take hard work and effort to get there.

What do you wish someone would have told you before going into business for yourself?

That greatness is on the other side of struggle; push through and keep going. Your “why” is worth it!

What is your best advice for women in business today?Mamapreneur Mentor | Kristin Jones

Support one another! We need to cheer for one another. The world is big enough for all of our successes!

What is your favorite book for business?

How to Win Friends and Influence People – It is an old one but a good one. I read it for the first time in college and have read it a couple of times since.

What is your favorite book to read for fun?

I am a huge Dr. Seuss fan which is good because we read a lot of Dr. Seuss at my house!

Which woman inspires you the most and why?

My mom is my hero and best friend! She has taught me that no matter what you have been through in your life that you have the ability to pave your own way. Your future is up to you and your attitude towards it is everything. She showed me how to love, how to put others first, and how always see the glass half full. I have no idea what I would do without her. I talk to her at least 4 times a day and that is if I don’t need anything!

What do you think is the best platform to network with others in your industry?

My business is social commerce centered. Facebook and Instagram are my best friends!

What is one tool that you couldn’t run your business without?

Facebook would be the one right now. 90% of my business it done on it through posts and messages.


Mamapreneur Mentor | Kristin JonesLook for Kristin elsewhere on the web: 

Facebook | Instagram | Pinterest | Shop | Website | Other





Want to be featured as a Mamapreneur Mentor? Fill out the Mamapreneur Mentor application for your chance to be the next mentor featured!


Mamaprenuer Mentor | Erin Branscom

I’m excited to introduce you to Erin Branscom who is today’s Mamapreneur Mentor. I’ve been working with Erin for almost two years and she has made an incredible impact on my company. I also love how she has transformed her business from a one person virtual assistant business to a multi-person team doing virtual assistance and marketing strategy. She and Rustic Barn Media Marketing are going places and I am so excited to share her wisdom with you.

Mamapreneur Mentor - Erin Branscom - Rustic Barn Media Marketing

Who is Erin Branscom

A Kansas mom working with her team of marketing consulting strategists and social media managers helping businesses achieve big goals.

What title do you use to describe your position in your business and why did you choose Mamapreneur Mentor - Erin Branscom - Jenn Elwellthat title?
Marketing Strategist-I love helping people market their business and achieve their goals through strategy.

What products or services do you provide?
Content strategy for mamapreneurs, social media marketing and executive administration assistance.

What has been your biggest business mistake?
Not being organized with my own business and processes.

What is the best advice you have ever received?
Stick with it!

What do you wish someone would have told you before going into business for yourself?
I wish I would have had strategies and procedures in place.

What is your best advice for women in business today?Mamapreneur Mentor - Erin Branscom - Jenn Elwell
Find your tribe and love them hard!

What is your favorite book for business?
How to Win Friends and Influence People by Dale Carnegie

What is your favorite book to read for fun?
The Bible

Which woman inspires you the most and why?
Jenn Elwell -She has been my mentor and taught me so much in the past two years and has allowed me to grow with her business. I’m very grateful.

What do you think is the best platform to network with others in your industry?

What is one tool that you couldn’t run your business without?



Mamapreneur Mentor - Erin Branscom - Jenn ElwellLook for Erin elsewhere on the web: 

Facebook | Instagram | Pinterest | Twitter | Website





Want to be featured as a Mamapreneur Mentor? Fill out the Mamapreneur Mentor application for your chance to be the next mentor featured!


Mamapreneur 101: Do you need a business license for your business?

“Do I need a business license?”

This is a question that I get asked a lot and so I wanted to put together some information for you mamapreneurs who might be asking the same question. While no one sets out to do the wrong thing, sometimes if you don’t research a topic you can inadvertently end up making a mistake. I think this is what happens with business licenses because mamapreneurs make some assumptions about them such as they’re only selling online so they don’t need one or since they’re only offering services they don’t need one.  But those assumptions are often incorrect and not checking out the real answers could leave you in legal trouble and with large back payments and penalties to pay. None of us want that so let’s find out the real answer.

Mamapreneur 101: Business Licenses - Jenn Elwell

The easy answer is “YES. You do need a business license.”

In almost all cases, a business license is required to legally do business in your city and county. There is a chance that your business could be the exception from the rule but that would vary on a city by city (or state by state, etc) basis.

There are a variety of types of business licenses and not all will apply to your business. You should check with your local governing bodies to clarify exactly which licenses you need or don’t need.

  • Mamapreneur 101: Business Licenses - Jenn ElwellLocal Business License – this is a license that you get from your city and shows that you can legally operate a business in the city; contact your City Clerk or License Commissioner to obtain; renewed annually; if it is required it in your city it is required regardless of where you sell (online only, in person, markets, etc).
  • County Business License – This license often is included with a city license or a state license but you should check in your area; contact your County Clerk.
  • State Business License/Privilege License – a license required by the state for the privilege to do business in the state; this license in Alabama is issued by the COUNTY Probate Judge or License Commissioner; renewed annually; if you only sell at craft shows that collect and remit the sales tax for you or you are only selling through another store or website that collects and remits tax, there’s a chance that you might not need this type of license;  licenses could vary or be required based on your specific occupation (accountants, etc) or based on the goods sold (lottery, gas, alcohol, etc); contact your Department of Revenue; more information and links to each states’ office is available on state business licenses is available on the SBA website.
  • Federal Business License – this license only applies to a limited number of markets, namely maritime transportation, agriculture, alcoholic beverage manufacturer, and firearm and explosive sales; most other business types do not require a federal license; more information on federal business licenses is available on the SBA website.
  • Resale Certificate – a certificate showing that you resale items to customers in your state; this is what qualifies you to buy at wholesale prices; can also be called a “Sales Tax License,” “Resellers Permit,” or “Certificate of Authority”; contact your Department of Revenue; typically obtained once and lasts throughout the lifetime of a business.
  • Professional/Occupational License – a license used to regulate the practice of a particular group of professionals (i.e. license to practice medicine or license to practice accounting); contact professional licensing organizations about requirements.
  • Miscellaneous Licenses – There are a variety of other licenses and permits that you might be required to have. Your local License Commissioner should be able to advise you on which of these pertain to your business. Some examples are: Alarm Permit, Building Permit, Home Occupancy Permit, Signage License, Food Handlers License, Weights and Measures Registration, etc.

“Which of those do I need?”

Depending on the laws of your city, county, and state, you could need a variety of these licenses, all of them, or none of them. The fact is, if you are running a business then you must be doing it legally and that requires letting the governing bodies know about the existence of your company. Good resources to check to find out exactly what your area requires are your local Chamber of Commerce, your local License Commissioner, or consult with a local lawyer.

Mamapreneur 101: Business Licenses - Jenn ElwellWhy do you need a business license?

There are a variety of reasons why you need a business license, the most important being that it keeps your business legal. But having a business license also protects the public health and safety by regulating what businesses operate in the state. Just as you can appreciate this as a consumer, you should appreciate this as a business owner.

A business license also protects you legally from lawsuits that might claim that you aren’t a legal entity. Business licenses keep track of your business for tax purposes and makes sure your business (and other businesses throughout the state) are held accountable for following the laws. Not having a business license could also leave you with very large penalties due when you are found by the governing authorities or you could be responsible for back licenses that you didn’t purchase from your business inception until present day. You could also jeopardize your ability to continue your business if you operate without a business license.


I’ll address some frequently asked questions involving business licenses in a different post but this post should give you the idea that, in general, yes you do need a business license. There are links throughout the post as well to direct you to locations where you can get more information about your particular city/county/state requirements. Or you can always contact your local License Commissioner or Secretary of State.

Please remember that I am not a financial or legal advisor. All information that I offer is based on my own experience and is not to be taken as a replacement for consulting a financial or legal professional. Remember that all advice, articles, and education that you see online pertains to a specific type of business in a specific environment and you should always consult with someone familiar with the laws, guidelines, and best practices of your industry as well as being familiar with your individual company and area.

Mamaprenuer Mentor | Jenn Elwell

I’m starting a new series on this blog where I highlight mamapreneurs who are setting a great example for others. These women are leaders, innovative, courageous, strong, and crazy talented. I am, funnily enough, starting with myself even though there are some days when I don’t necessarily think those adjectives apply to me. But on the whole, I know that I have a lot to share with other mamapreneurs and am passionate about sharing it. If you’d like to be featured in the future you can apply to be featured as a Mamapreneur Mentor here.

Mamapreneur Mentor - Jenn Elwell

Hey y’all!

I’m Jenn Elwell and I run a company for mamapreneurs.

I found that I was incredibly overwhelmed with my business and being a mama to three kiddos and began to create organizational tools for myself to help me bring some order to the chaos. Through those products, I found a love for helping other mamas who are overwhelmed learn how to outsource, streamline, and optimize the time that they spend working and the time that they spend at home. From that, the Mastermind Mamapreneur community was born.

These days you can find me working on workbooks and mini-courses to help mamapreneurs take areas of their businesses to the next level or running my kids around town for their various activities!
Mastermind Mamapreneur with Jenn Elwell

What title do you use to describe your position in your business and why did you choose that title?
Creative Founder. I like including the “creative” in the title because what I do definitely involves thinking outside of the box. Also, with a number of years of design experience under my belt, I still do all of my design work which is very creative. And I like that “founder” denotes that this company is my baby and I’m more than just someone who has come along to move the company forward after founding.

How long have you been in business and how did you get your start?Mamaprenuer Mentor | Jenn Elwell

I started my business, Tales of a Peanut, in 2013 as a stationery shop. But in 2016 I transitioned to working with mamapreneurs.

What products or services do you provide?
I provide consulting, online workbooks, and a Facebook group for mamas who have their own businesses.

What has been your biggest business mistake?

Spending money on courses that I didn’t need when I didn’t have money in the bank to pay for them.

What do you wish someone would have told you before going into business for yourself?
There is no recipe for success. You have to do the work and do it your own way. You can look at other people for help or examples but everyone’s experience will be exclusive to them.

Mamaprenuer Mentor | Jenn Elwell


What is your best advice for women in business today?

There is no shame in enjoying work and that doesn’t make you a bad mom. There is also no shame in enjoying your kids and not wanting to work. You can do one, you can do both, you can do whatever you want with the skills that you have and you don’t have to feel guilty doing any of it.

What is your favorite book for business?

Start With Why by Simon Sinek

What is your favorite book to read for fun?

The Divergent series

What do you think is the best platform to network with others in your industry?
I get the best results reaching customers on Facebook but I feel like I engage more with them on Instagram. I network more with other mamapreneurs on Facebook.

What is one tool that you couldn’t run your business without?
Asana. I use it for task management and it keeps my life semi-sane.

What is your favorite thing about being a business owner?
I love getting to help mamas optimize their time and energy into creating a life that they love both at home and at work.


Mamaprenuer Mentor | Jenn Elwell

Look for Jenn elsewhere on the web: Facebook | Instagram | Pinterest | Twitter | Etsy | Website | Facebook Group

Want to be featured as a Mamapreneur Mentor? Fill out the Mamapreneur Mentor application for your chance to be the next mentor featured!


How I Doubled My Productivity Without Spending More Time Working

Twenty-two hours. This is how much time, on average, I have to spend on my business in a work week. And I get up at 5 am every morning in order to even have that much time. If I didn’t get up early, my hours would be down to 14.5.

I want to build a business that is contributing to my family’s income.

How I Doubled My Productivity Without Spending More Time Working - Jenn Elwell

Building a business like that takes time. And time is something I and all mamapreneurs who are juggling their business and kiddos are in short supply of. In actuality, the time available that you have to spend working on your business could even be less if you have a full-time job, don’t have kids that take regular naps or have other commitments. Our already meager hours are dwindling as our calendars fill up!What Would A Virtual Assistant Do For Me - Mastermind Mamapreneur - Jenn Elwell

With that small amount of time, I felt like I was spinning my wheels in my business. I was spending so much time replying to emails, posting on Instagram, packaging orders, and renewing listings on Etsy that I had virtually no time to work on expanding and growing my business.

My time was wholly spent working IN my business and not ON my business.

Despite the fact that I didn’t have much income coming in, I decided two years ago to look into hiring a virtual assistant. This turned out to be one of the single most beneficial decisions that I have ever made for my business. I began to outsource the tasks that I didn’t enjoy, that took up too much time, and that were easy to explain to someone else. And I found exactly what I was looking for.


Now I spend much less of my time working in the day to day weeds of my business. I don’t schedule my own social media posts. I don’t format posts or do any of the many other tasks that I don’t love and that take away from the time that I can be spending doing what I love. Which is creating content to help mamapreneurs succeed.

And I’m accomplishing all of this without sacrificing time with my family or any more sleep! My work hours are the same, and sometimes less, than they were before I hired a VA and yet the productivity of my business is not stagnant or declining but growing.
Many mamapreneurs understand the benefits of hiring a virtual assistant but get stuck in the details of how the relationship would work. The single most common question that I’m asked when I talk abot hiring my VA and why it was a great decision for me is this:

But I don’t know what a virtual assistant could do for me!


The Most Important Investment That You Should Make In Your Business This Year - Mastermind Mamapreneur - Jenn ElwellThat is a problem. You do need to know what you’re going to ask a virtual assistant to do before you hire one. And while figuring out what those tasks are going to be might seem like too much effort to you, I know that hiring a virtual assistant could potentially be the most important investment that you make in your business this year.
Which is why I’ve put together my four-step process to help you identify what you will have your virtual assistant do for you. but also getting all the details specified so your assignment of that task to her simply involves sending her a file. These four steps will walk you through exactly how I detail my tasks for my assistants and you will end up with a way to convey not only what you want but what you expect from your VA.
I believe, as mamapreneurs, doing everything we can to maximize our time spent working is extremely important. Because of that, you can download this resource for free right here! You can download it, print it, and then spend just a few minutes working through the four steps before you’ll be ready to assign a new task to your current VA or hire a brand new one and get her up and running with your business.

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Make the decision to take advantage of all the shortcuts that are out there and are available to you. Hiring an assistant could mean the difference between staying stressed out and always feeling behind to being back to a place where you enjoy your business again and are focused on the tasks that you alone can do. Download your four easy steps to finding a task for your virtual assistant today and you’ll be ready to hire her and give yourself some time back!